Category: Behind the Scenes

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We’ve rebranded! Duluth Studio Company

We’re excited to announce an official rebrand and name change from L’Co. Creative to the Duluth Studio Company!

 

This has been a long time coming and you’re probably questioning why. Well it all started almost six months ago when we decided to launch an artisan marketplace – a retail storefront! When we found the perfect location in Lakeside-Lester Park business district of Duluth, we planned for the new location to be home to both the marketplace, our studio and office. As we planned and brainstormed the branding, it became clear that it would be incredibly confusing to advertise three companies out of one location (we also own LaCoursiere & Co) and so we decided to create a overarching brand for the company which would umbrella all three businesses without confusion.

 

 

The Duluth Studio Company is intended to be our primary umbrella company, still a creative collective creating engaging content to brands through authentic storytelling – providing captivating imagery, compelling video production and savvy design services. The Duluth Studio Market (coming mid-summer!), will co-exist with the studio and will provide a creative shopping experience for the Duluth community and world-travelers alike. The market will be full of authentic gifts, lifestyle products, home goods and of course, ample amounts of art from both local and fair trade sourced international artists. We can’t wait to share more!

 

Finally, when we reach phase three of the rebrand, we will be transitioning LaCoursiere & Co. to a new brand under the Duluth Studio Company as well (we’re a ways of there though!). So again, lots to stay tuned for.

In planning the branding for this new end/continuation goal, we certainly were not planning for Covid to be in the midst of all this. But it is what it is, and the silver lining is that we’ve had the extra time to complete the rebrand sooner than anticipated. Funny enough, the logo-mark resembles mostly Lake Superior, but also the rise and change of the seasons here in the Midwest. The Summer sun, the Fall moon, the way each season reflects on the many lakes surrounding us… the whole change in landscape inspires us to create a world we dream of.

Let’s give a massive clap to our own Sarah for all she’s created over many, many months of brainstorming and sketching away. Sarah, you truly are talented! We thank you!

So with that, we look forward to our new change in landscape. New endeavors and old but yet very new dreams. Cheers friends, we hope to see you when our new Duluth Studio doors open!

 

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Behind the Scenes // The Party!

duluth commercial photographer videographer designer

March 15th was our Grand Opening party and we were so happy to see so many people who have supported us and helped us to build this business. We had great food from Midcoast Catering, beautiful flowers from Saffron and Grey, balloons from Duluth Balloon Company, and of course, all of our great friends. That night reminded us what makes the community of Duluth so special. Thank you so much for your support as we continue to build this company and foster new relationships in the community.

We’d like to take a moment to introduce ourselves a little bit for those of you who couldn’t make it to the party …

L’Co Creative is a branding agency made up of creative professionals who have come together in pursuit of a common goal. We want businesses in Duluth to have a one-stop-shop for all their branding needs. We’re hoping to grow into full-time agency of creators, but for now we have our core team that works together to get things done. Stacey LaCoursiere started the business after 10 years as a photographer in the area. As she picked up more and more commercial jobs, she realized she was passionate about the entire branding process and wanted to be more involved with helping businesses creatively and professional present themselves with modern branding. Stacey is a mom and a wife and a business owner like so many of the people in Duluth. She rejected the notion of a 9-5 in pursuit of a greater purpose, a better quality of life, and as a business owner herself she understood entrepreneurial struggles and their motivations. She started talking about her plans with her right-hand office manager, Bri. What if they could create a branding agency that really understood the grind of a small business? What if they could transfer the branding struggle that involves multiple independent creatives just to complete one project? What if, they created a one-stop-branding-shop? After several discussions and beer-thirty meetings, the two of them started to dream big. Then when Ryan and Sarah joined the team, the dream became a reality. With the four of them all working together, L’Co came to life. Combining skills in photography, videography, graphic design, copy-writing, web design, commercial interior design, and social media content creation we were able to begin the branding service we had always imagined. A one-stop shop for all your branding needs.

We had big plans for a perfect shot with these fun balloons from Duluth Balloon Company but high winds kept us indoors… sad face. But it was still fun to have the entire LaCoursiere & Company and L’Co team all in one shot (minus Mitch behind the camera!).